The São João Communications and Branding Service (SCM), or now the newly created São João Local Health Unit (ULS São João), is the cross-cutting Communications and Branding Service for the entire ULS São João, including the São João University Hospital (Porto and Valongo) and the Primary Healthcare units of Maia, Valongo, and Porto Oriental. It encompasses several units, such as Management Units, Clinics, Public and Community Health Units, Autonomous Management Units, Reference Centers, and Integrated Responsibility Centers, among others.
The SCM's mission is to add value to ULS São João with excellence and effectiveness, through an integrated approach to Marketing, Communications, Digital, and Strategy initiatives. Aiming to capture and engage all stakeholders involved with ULS São João, the SCM aims to ensure the sustainable and credible development of all actions that convey the institution's brand. Leveraged by a global vision, the SCM aims to make ULS São João a leading institution and a benchmark in its sector, with values of respect, recognition, relevance, differentiation, excellence, and reputation, positioning the São João brand as one of the most valuable assets in the healthcare sector, both nationally and internationally.
It aims to create, deepen, and disseminate an identity for ULS São João that the entire community can identify with and be proud of, and to project this identity externally through an image associated with a prestigious clinical, scientific, and cultural profile. The user is the central target audience, and all stakeholders involved in the communication process are important.
Communication, Branding, and Marketing in a healthcare institution the size of São João, with its importance and proximity to Primary Care, are supported by the results of the work performed, the relevance of the entire brand strategy, and adaptation to the times and needs we live in, in an increasingly volatile and dynamic world.
The healthcare and healthcare training market is changing radically, and Communications and Marketing will have to keep pace with this change, sometimes serving as the cornerstone of this aspect due to the potential these tools offer.
We know that the Brand is what positions the São João Health Unit and all its units, differentiates it, and reinforces its global strategy for a vast, dispersed, and increasingly demanding target audience.
We are committed to providing a Service of excellence. Today, the "São João Brand" is a reference in the city, the region, the country, and the Unified Health System (SUS), recognized with numerous awards, numerous conference appearances, and various national and international references. The commitment to elevating the São João Brand to levels of excellence is the basic mission that SCM has set itself since its inception. Now with the noble mission of doing so in Primary Care.
What makes the difference in organizations, processes, projects, and good results is only people. And for us, it is a privilege to be surrounded by the best. That's what we felt when we met the newly formed group working on communications for the Maia/Valongo Health Units (CSP).
We hope to count on your energy, dedication, and talent to reach our audiences with clear and useful messages, continuing to build an emotional and trusting relationship with our users, and continuing to strive to make a difference, together.
Along our journey, we always realize that, together, we are worth more than each of us individually.
Adapted to the realities demanded by institutions and the people who comprise them, we must present new approaches to each situation every day, always based on a solid, feasible, and, most importantly, inclusive strategic plan.
#WeAreSãoJoão #WeAreCSPMaiaValongo
